Chicken prices have seen a significant increase across Punjab, including major cities like Rawalpindi and Islamabad. The cost of broiler chicken, which was once around Rs 450 per kilogram, has now surged to Rs 780 per kilogram, creating a stir among residents and consumers. This unexpected price hike has left many questioning the reasons behind this sudden rise and the challenges faced by authorities in controlling it.
The price hike is not limited to just the per-kilogram price of chicken; even bulk purchases have seen a major jump. For example, a 40kg box of broiler chicken, which used to be priced at Rs 13,000, is now being sold for Rs 17,000. The drop in temperature due to the seasonal change is being cited as one of the factors contributing to this rise. The cold weather can affect chicken farming and distribution, leading to higher production costs, which eventually get passed on to the consumer.
Just last month, the price of live broiler chicken was set at Rs 280 per kilogram, making the current price jump seem even more drastic. The sharp increase in costs has led to concerns over the availability of poultry products in the region and whether the supply chain can meet the growing demand.
Despite the noticeable increase in prices, authorities seem to be struggling with managing the situation. Many residents have expressed frustration with the rising cost of chicken, which is considered a staple food for many families. The price hike is not only affecting households but also local restaurants, small eateries, and food businesses that rely on affordable poultry products to keep their prices reasonable.
The situation has raised important questions about the functioning of poultry markets, the role of middlemen in price fluctuations, and how government bodies can take effective steps to stabilize the market. As the prices continue to rise, consumers are left wondering how this will impact their monthly food budgets and what steps, if any, will be taken to address the situation.
In the coming days, it remains to be seen how the government and market regulators will respond to this ongoing issue. For now, consumers in Punjab and Islamabad are feeling the impact of rising chicken prices and hoping for some relief in the near future.
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